Leenie’s Ginger Lemonade brandingSummer 2024Leenie’s is a small ginger lemonade company that my aunt runs out of Katonah, NY. She asked me to help with rebranding concepts and mockups for new labels. I came up with a color palette, type treatments, and some recipes to further establish the brand and eventual audience. While these have remained as concepts, I hope to continue helping with her brand as she grows her company and one day develop my ideas into a real product.
Below is a before and after of the label and the mockup I created. My LabelOriginal Label